Senior UX/UI Designer - Conversion & Product Experience Lead

About Alpine

Alpine Home Air is one of the largest direct-to-consumer HVAC companies in the U.S., with 20+ years of operational excellence and a highly sophisticated technical backend. We are now undertaking a complete transformation of our front-end experience, including a full website redesign, a next-generation System Selector tool, and a content-driven buyer education platform.

We are looking for a Senior UX/UI Designer who can translate complex buyer journeys into elegant, high-converting digital experiences.

What You Will Do

• Lead UX strategy, visual design, and interface systems across the entire Alpine website
• Design high-conversion landing pages for 100+ HVAC buyer intents
• Create the full UI and UX flow for our new System Selector tool (interactive guided buying experience)
• Build the Alpine design system (typography, components, responsive structure)
• Redesign mobile-first user journeys with clarity, trust, and calmness
• Collaborate closely with engineering, product, and leadership to deliver pixel-perfect implementation
• Contribute to brand identity refresh and visual storytelling across the site

What You Bring

• 5+ years of experience designing complex consumer-facing products or e-commerce experiences
• A portfolio showing elegant UX systems, clean visual design, and conversion-focused thinking
• Ability to simplify complex decision flows into intuitive user journeys
• Strong visual taste and attention to detail
• Experience working directly with developers in a product environment
• Comfort with iterative design, prototyping, and data-informed decisions

Nice-to-Have

• Experience designing guided decision tools or configurators
• Experience in home services, e-commerce, or marketplaces
• Familiarity with CRO principles

Why This Role Matters

Alpine’s next decade depends on transforming our customer-facing experience. Your work will directly reduce customer acquisition costs, increase trust, and shape the company’s front-end identity.

• Group health insurance plus health savings account, 401k, paid time off, paid holidays, life insurance, short-term disability and more
• Paid educational and professional development training
• Work-from-home (remote) or hybrid Chicago-based
• All computer equipment and training will be provided

About Us

Started in 2002, we are the first ecommerce company to sell pro-grade heating and cooling units directly to homeowners. As a team of forward-thinking innovators, we are working to provide HVAC solutions to homeowners in a way that:

1. Leads Americans away from using low efficiency and non-renewable HVAC appliances and towards high efficiency and all-electric ones, a key requirement for reducing the country’s dependency on fossil fuels and to slow global warming;
2. Provides a shopping experience for customers that’s so easy it’s almost fun, having them exclaim “wow!”, enabled through extreme operational competency; and
3. Prioritizes a harmonious win for customers, team members, the company and the environment.

Learn more and view all openings at: careers.alpinehomeair.com