Email Marketing Specialist

JOB DETAILS

Job Title: Email Marketing Specialist 

Location: Remote

Work Shift: UK time zone
Working Hours: 40 hours per week/Full-time

Job Description:

We’re looking for a highly skilled Email Marketing Specialist with deep expertise in Klaviyo to join our growing team. This role is ideal for someone who thrives in a fast-paced e-commerce environment, has exceptional written English and communication skills, and brings a strong understanding of email marketing strategy, data analytics, and technical integrations.

In addition to leading our high-volume email marketing efforts, you’ll collaborate with our commerce platform partner, LineUp, to optimize and enhance the existing Klaviyo integration—ensuring it better supports our marketing goals

Key Responsibilities:

• Own and manage the full lifecycle of email marketing campaigns via Klaviyo—from strategy and segmentation to design, execution, and post-send analysis.
• Maintain and continuously improve a busy email calendar, supporting product launches, promotions, automations, and newsletters.
• Build, test, and optimize advanced flows, A/B experiments, and triggered campaigns to drive engagement and conversions.
• Collaborate closely with creative, product, and development teams to ensure emails are visually compelling, on-brand, and data-informed.
• Analyze performance metrics and use insights to optimize deliverability, engagement, and ROI.
• Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
• Work directly with LineUp to enhance the functionality and effectiveness of their Klaviyo integration, helping translate business goals into technical requirements.
• Provide clear documentation, communication, and feedback to internal stakeholders and external partners.

Qualifications:

• 2+ years of hands-on experience with Klaviyo, including automation, segmentation, and reporting.
• Proven experience managing a high-frequency email marketing schedule in an e-commerce or DTC setting.
• Strong understanding of email best practices, deliverability, and conversion optimization.
• Data-driven mindset with the ability to interpret performance metrics and translate them into actionable improvements.
• Excellent written English and communication skills, with the ability to collaborate cross-functionally and explain technical concepts to non-technical stakeholders.
• Experience working with or managing third-party platform integrations (e.g., Klaviyo + commerce platforms like LineUp).
• Strong project management skills and attention to detail.

Technical Proficiency:

• Must-Haves:
• Klaviyo (email and SMS marketing)
• Figma (for email and campaign design collaboration)
  
  
• Nice to Haves:
• TripleWhale and Google Analytics (for attribution and performance insights)
• Basic HTML/CSS for email customization
• Shopify or other e-commerce platforms
• Familiarity with marketing data pipelines or integration tools

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